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Asics: Into The New Trail

Posted on: April 29th, 2026 by janice@wearecommonground.com

New insight into a changing sport and a new kind of runner

A new generation of trail runners is here. From just getting started to ‘trail is life’, they’re reshaping the sport on their own terms – in a sport that’s moving from the mountains to more accessible terrain.

As more runners than ever head off-road, this Europe-wide analysis of the Gen Z and Millennial trail runners identified what matters most to them when it comes to all things trail – helping ASICS stay ahead of the pack.