Archive for December, 2023

Umbro: It’s a training thing

Posted on: December 4th, 2023 by cgAdmin

CrossFit has generated a sense of belonging that even cult brands would aspire to emulate. By working out together – doing deadlifts, snatches, bar muscle-ups, and more – people report feeling that they’ve found a place that they belong. In this global campaign two athletes show us how moving from one training discipline to another has enables them to became stronger, more capable, and provided a renewed sense of purpose.

Barclays: Understanding the potential of the women’s game

Posted on: December 2nd, 2023 by cgAdmin

Women and girls may have been banned from playing for 50 years, but football is now their game of choice – for fitness, for exercise, for self-expression, for getting together. We we captured the voices and experiences of amateur players across the UK in a podcast and insight report; revealing a supportive environment that prioritised having a great time together over competition.

Vivobarefoot: One man. Two feet. Three peaks.

Posted on: December 1st, 2023 by cgAdmin

A broken toe and extreme weather conditions are just some of the physical elements Tony endures along the way, but it’s his mental and emotional strength that proves the biggest test. The film follows Tony Riddle’s journey to climb Ben Nevis, Scafell Pike and Snowdon barefoot; running on the roads in Vivobarefoot technology.

That’s a combined 23-mile ascent and descent on natural surfaces, as well as an astonishing 462 miles of road.