Archive for November, 2023

Umbro: Exploring training as a way of life

Posted on: November 30th, 2023 by cgAdmin

‘It’s a Training Thing’ takes Umbro into another sphere – from the pitch and into movement for mental wellbeing. Following ordinary people who train to improve their mental state, the campaign follows a runner and a bodybuilder, who both use training as a form of self-development.

weMove: Movement and the search for meaning

Posted on: November 30th, 2023 by cgAdmin

From a cyclist who used his sport to help him grieve to a somatic therapist and coach dedicated to helping people unlock unhelpful emotions, Movement and the Search for Meaning is a series of emotive films that explore why we move, and the profound impact of movement on our psychological health.

Collectively, the three films that make up the series explore why we move – the intrinsic motivations that drive some, the experiences of grief that drives others, and the sense of connection to our bodies and emotions that movement can create in everyone.

The Dairy Farmer: A deep connection to the land

Posted on: November 29th, 2023 by cgAdmin

It becomes simpler to eat for our health and vitality when we realise that food sources grown in conditions that support the soil provide the most nutrient-dense positive nourishment. This film reveals the mutual respect and trust between Arla dairy farmer Sophie Gregory and the herd – and illustrates the importance of stories that show us where our food comes from.

weMove: Movement transforms us

Posted on: November 27th, 2023 by cgAdmin

weMove is grounded in the belief that movement is the catalyst to realising a better self. The publication and podcast explore the way and why we move, sharing ideas across the fields of movement, nutrition & wellbeing.

Sunday Football: A love letter to the game

Posted on: November 27th, 2023 by cgAdmin

This is a love letter to Sunday League Football. Published by Hoxton Mini Press, the book captures the beloved game at amateur level as played each week on Hackney Marshes. Common Ground co-founder Chris Baker spent two-and-a-half years documenting British Sunday League Football at its best, every week of the season come rain or shine. The photographs and quotes reveal a subculture where players bond over hangovers, lighting cigarettes at half-time and getting lost in the emotion of the game.