Play

‘It’s a Training Thing’ takes Umbro into another sphere – from the pitch and into movement for mental wellbeing. Following ordinary people who train to improve their mental state, the campaign follows a runner and a bodybuilder, who both use training as a form of self-development.

 

“We could not have found a better partner to bring their unique storytelling approach to the project – a truthful, empathetic, and beautiful approach.”

Helene Hope, head of global brand marketing at Umbro

Play "Training is about working out a better version of yourself."

Helene Hope, head of global brand marketing at Umbro said: “We teamed up with Common Ground for our Spring / Summer 2023 Pro Training campaign. Telling stories of real people sits at the heart of our brand strategy, and so we were keen to find collaborators, who shared the same vision. We could not have found a better partner to bring their unique storytelling approach to the project – a truthful, empathetic, and visually beautiful approach.”

Social media engagement for the SS23 campaign was higher than both SS22 & AW22 campaigns combined.

Umbro: It’s a training thing

What does meditation look like?
More like this